Social media has become unmanageable…

Social media has become unmanageable…

The evolution of social media has transformed the way we interact with the world – time, money and distance are no longer a barrier for social connections. This rapid growth has not occurred problem free – social media has become increasingly complex to manage. However, we believe ‘WizPar’ is slightly different…

 

In the previous few decades we have witnessed a world becoming progressively globalised and complex, mostly thanks to technology. This has proven both positive, for example the exponential rise in cross-national communications and travel, and negative, such as perhaps the paralysing amount of information and choice we are now bombarded with.

 

The same rules apply to the development of social media: we now have an increasing number of social media sites to facilitate easy connection with the individuals, organisations and news sources that we want to hear from, wherever in the world they may be. On the flip side, the content within social media has become increasingly unpredictable and excessive; often arbitrary and of no interest to users, and much of it unreliable (just look at the ongoing discussion about ‘fake news’). This flurry of ‘noise’ has turned navigating social media into a cumbersome task, while attempting to make your own online voice heard has become progressively competitive and fruitless. This predicament is known as an unhealthy “signal to noise” ratio; funnelling through the social media ‘noise’ becomes an arduous and time-consuming activity as we witness a decrease in the quality of the information we are exposed to.  

 

With Wizpar we believe the amount of ‘noise’ is far less of a problem than other social media sites. Once our app is downloaded, users do not need spend time scouring endless sites to find their desired information. WizPar’s curating technology does this hard work for you. No spam, no endless updates into people’s personal lives – only content on the information you have selected to follow through our topical streams. This is of great benefit for our users, who have an easy to organise, up-to-date social media app to keep them connect them with the best their local city has to offer. And with over 60 topical ‘streams’ to choose from, users have a diverse range of subjects to connect with…what’s not to like?

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